Meet Daniel Tamaki: Founder of LIVLIFE Insurance

LIVLIFE ‘s Founder Daniel Tamaki started his insurance career with New York Life, a fortune 100 company.

In less than 2 years, Daniel excelled through the ranks and made partner.

As a partner with New York Life in the Long Beach, CA area, his responsibilities ranged from hiring and training newly licensed agents, to managing the General Sales Office

During his time with New York Life, Daniel won numerous personal sales accomplishments and development awards.

Daniel confirms his success is due to always putting the needs of others before his own, and working to make every day better than the previous one.

Below, you can read a brief outline of Daniel’s story and his vision of LIVLIFE Insurance.


My Quick Backstory

Hello there, my name is Daniel and this is my story.

I was born at Long Beach Memorial Hospital in Long Beach, CA.

Like most kids, I had some fun times and cool memories growing up, but at age 5, my parents divorced and my mom and I were forced to move.

At one point, we were moving every few years or so, but we eventually landed in Tustin, a little city in Orange County, CA.

I grew up in Tustin, attending Elementary, Middle, and High School there.

It was a very nice town and I was very lucky to live there.

My mom worked two, sometimes three jobs to make sure we had a comfortable life.

Overall, I had a pretty decent upbringing and can’t complain.

At an early age, I realized I had this ability to communicate with almost anyone.

With this skill, I was able to build rapport very easily and I enjoyed meeting new people. 

After finishing school, I started working at a popular gym chain as a membership counselor.

I was meeting new people daily and helping them improve their lives.

I was having so much fun and success that I was promoted to General Manager at the age of 19.

At 19-years-old, I was managing a multi-million-dollar facility with over 30 employees.

Still crazy to think about.

While working at the gym, I developed a customer comes first mentality. 

By focusing on putting the members’ needs first, our referral sales increased and the gyms I managed crushed their sales targets. 

In addition to having fun and success working at the gym, the most amazing thing happened to me.

I was able to meet my future wife.

We would eventually get married and have two amazing kids.


The Gold Dome (New York Life)

I had a lifelong friend that worked as a licensed agent with the New York Life Insurance Company.

His dad, two uncles, three cousins, and a few friends all worked at New York Life.

Some were more successful than others and had different ways of conducting business, but for some reason, everyone seemed very happy.

I asked him why everyone was so happy and he said that they all made a good living helping families with life insurance.

Fast forward a few years and I was 23 turning 24, managing the gym, and wanting to help others the way my friend and his family were.

So, I got licensed and started working with The New York Life Insurance Company.

During my first two years with New York Life, I was fortunate enough to acquire over 300 households of clients.

I loved my clients and I had a great time helping them with their life insurance planning.

With my early success, I was promoted to a management position and made Partner.

In the beginning, it was fun. I got to share my skills, teach classes, and mentor other licensed agents.

However, I was no longer working with clients.

I was focused on training and developing our new agents.

After a couple of years, I started to notice that New York Life wanted me to train the new agents according to the “hot product” at the time.

Not necessarily what was best for the client.

The more meetings I attended, the more classes I taught, the more and more I felt like I was putting New York Life’s needs above the clients.

It felt like I was being brainwashed into selling what New York Life wanted me to sell.

And that didn’t sit right with me at all.

So, once I found out what a horrible corporate employee I was, I knew I had to make a change.


Leaving New York Life

I wanted to focus on building a company that put the client’s needs above anything else.

Also, an insurance product that really made an impact in people’s lives, instead of being another bill that people hated paying.

That is where life insurance with living benefits came into play.

I knew people needed life insurance, but really hated talking about it.

I think anyone can relate and agree that having to die so that their family can benefit is kind of odd.

Now, life insurance is a must-have product, especially if you have a family and that family relies on your income.

But, think about today’s reality.

People are more likely to be diagnosed with cancer, have a heart attack, or become disabled than they are to pass away before the age of 85.

With living benefits life insurance, you can receive money from your death benefit while you are alive if diagnosed with cancer, have a heart attack, or get disabled.

All this plus life insurance, for one low, affordable premium.

LIFE With LIVING Benefits

So, thirty days after my son was born, I decided to resign from New York Life and start LIVLIFE Insurance.

Great timing, right?

Start a business thirty days after your son is born.

My wife loved me for that one! 

Anyways, I didn’t know if the grass was greener, but I jumped the fence and haven’t looked back.

Today, LIVLIFE Insurance is a growing company that puts the client’s needs above anything else. 

We accomplish this by being licensed with multiple, top-rated insurance companies so that we can shop the market for the best overall value.

When agents only represent one insurance company, how can they truly provide the best recommendations to their clients? It’s simple, they can’t!

Then, we positioned our licensed agents to receive a check every week, whether you buy a policy or not.

By eliminating the commission, these licensed agents will focus on your needs, not the commission.

In addition, we have made the application process easier than ever.

Whether you want to conduct business over the phone or in person.

We can help you review your current plans and compare them to the market for the best overall value.

We have employed case managers and work with specific insurance companies that offer no medical exam options to expedite the process.

The days of waiting months for an offer are gone.

Our most popular, permanent Flexlife II option can approve you in as little as 7 days, with NO medical exam.

So, with the ultimate insurance product and a company that will put your needs above anything else, all we need to do now is spread the word.

Again, people don’t know what they don’t know until they meet us here at LIVLIFE.

So, please, if you are interested in protecting your family with Living Benefits, or know someone that should, I urge you to contact a LIVLIFE Insurance today!



So, in conclusion, I hope I did not bore you to death.

Also, I urge you to get a free insurance review today so that we can help you review your current plans and compare them to the market for the best overall value.

I really hope you enjoyed this post and that we can be of service to you and your family.

Thank you again for your time and consideration, 


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